The Global Ethical Finance Initiative (GEFI) has become the hub at the centre of the ethical finance movement. We undertake advocacy through curating independent conversations among a broad coalition of financial services stakeholders, as well as research, advisory work and delivering practical projects. We are the partner for action on ethical finance.

From our Edinburgh base, we are a non-profit with a global footprint. We are supported by the Scottish Government and several major financial institutions including Baillie Gifford and NatWest Group. We also work in partnership with global multilateral institutions, such as the United Nations. Our wider organisation includes the Ethical Finance Hub, Islamic Finance Council UK, SDG Tartan and

With ethical finance moving from the niche to the norm, the level of interest in our work has grown considerably. To meet demand, we are now expanding and have an exciting opportunity for an experienced Digital Marketing Manager to join our growing team to lead on the planning and delivery of our marketing, website and social media strategies for 2022 and beyond.

This is a truly unique opportunity to work in partnership with Governments, regulators, financial institutions, and other financial services stakeholders from across the globe.

Do you have the experience, passion, and drive to make a difference within a high-end purpose-led organisation? If so, read on!

Your Profile and Responsibilities

You will report to our Chief Operating Officer and have responsibility for the management and day-to-day running of our websites (WordPress) and social media channels (Twitter, LinkedIn and any others as appropriate). With several websites across our portfolio, you must understand the design and build process and be confident in restructuring existing pages, creating new pages and adding content in a synchronized manner. You will also be expected to develop and manage our social media calendar in collaboration with colleagues and produce engaging, dynamic content (including written copy, infographics and basic video content).

You will also lead on the development and delivery of our marketing and content strategies across our initiatives. You will contribute to our strategic planning to identify and implement digital marketing tactics that support the achievement of our objectives. This will include taking ownership of all analytics and reporting for content marketing efforts and SEO efforts for web and digital content. You will also be confident analysing trends to recommend best practice approaches to ensure continuous improvement.

As well as promoting the GEFI (and associated) brand(s) your digital expertise will play a critical role in maximising external engagement across our 5 principle areas:

  • Strategic Campaigns
  • Research and Advisory
  • Capacity Building
  • Practical Solutions
  • Events.

This year we are piloting a Youth Sustainable Finance Champion programme where you will responsible for managing the first cohort of up to three students. This will involve assisting with on-boarding, providing training and overseeing digital content production (e.g. tweets and blogs).

This is a critical role within the GEFI operation as we seek to raise awareness, educate and inspire practical action to make the financial system work for positive change.

Your Skills and Qualifications

Technical Skills

  • Degree (or qualifications) in marketing, design, business, or related field or equivalent in experience
  • High standard of literacy and numeracy
  • Proficient across the whole Microsoft Office Suite
  • Ability to convey the right tone of voice across relevant target audiences and digital assets
  • Skilled in creating and maintaining engaging and interactive websites
  • Proficient in using WordPress to publish posts, pages, add media, contact forms, set menus, permalinks, familiar with SEO best practice, plugins and themes
  • Track record of using hootsuite to plan, manage and measure follower-growth and development strategies across Twitter and Linkedln
  • Graphic design skills ranging from the design features in Word and PowerPoint to Photoshop (or equivalent), video-editing and design programmes such as Canva and Adobe InDesign
  • Video production and editing skills (specifically using Adobe Premiere Pro or equivalent)
  • Experience in using MailChimp to design and deploy email campaigns
  • Experience in setting up and managing Zoom meetings and webinars

Soft Skills

  • Creative thinker with strong project management, multitasking, and decision-making skills
  • Able to take ownership of day-to-day tasks and prioritise workload
  • Ability to deliver under pressure and work to targets and tight deadlines
  • Ability to quickly develop new technical skills as required
  • Interpersonal skills with an ability to develop, manage and build relationships with colleagues and external partners
  • Attention to detail with the capability to develop / follow processes and procedures, including design languages, to maximise efficiency and output quality
  • Proven ability to liaise, co-ordinate and disseminate quality information
  • Team player with a ‘can-do’ attitude and willingness to self-evaluate performance to continuously improve
  • Enthusiastic and responsible team player with the ability to work with limited supervision
  • Committed to and have the flexibility to work hours as determined by the business

In return, we will offer:

If you have a genuine passion for social purpose then this is your chance to be part of a small, friendly team, working at the epicentre of the sustainable finance movement. As a global-facing organisation with local roots, this is a perfect opportunity for a digital marketing specialist seeking to take their next step in

  • Full Time and will consider flexible working (such as reduced working day or 4-day week)
  • Attractive salary of FTE £30,000 – £35,000 depending on experience
  • Initially home-based with weekly in-person team meet-ups in Edinburgh (requirements will be reviewed considering changing Covid circumstances)
  • 28 days annual holiday (including bank holidays)
  • NEST pension
  • Opportunity to grow and develop your career

How to Apply

Closing date for the applications is: Wednesday 25th March 2022

All individuals are encouraged to apply to this post regardless of race, age, disability, ethnicity, nationality, gender, gender reassignment, sexual orientation, religion or belief, marriage, and civil partnership.

To apply, please send your CV and a covering letter outlining your suitability for the role to