The Radical Old IdeaHow Great Companies Deliver Both Purpose and Profit

Thursday 13th August 2020, 16:00 – 18:00
Panmure House, 4 Lochend Close, Edinburgh EH8 8BL

We are delighted to launch the Global Ethical Finance Initiative’s inaugural Radical Old Idea event.

The Radical Old Idea is a discussion platform inspired by the historic Scottish enlightenment that seeks to inform a new financial paradigm. The periodic gathering of business and financial services stakeholders will explore innovative (radical) ideas that deliver positive financial and economic outcomes for the benefit of society.

This session forms part of our “Path to COP26” integrated year-long campaign.


Thursday 13th August 2020


16:00 – 18:00

Event Introduction

Business has lost the public’s trust. Concerns that capitalism only serves the elite has led to major unrest throughout the world and the election of populist leaders. Many people claim that the only solution is to overhaul capitalism. However, such a solution may throw the baby out with the bathwater and harm the many good businesses that exist.

In our first talk Alex Edmans, Professor of Finance at London Business School and a TED speaker, will propose a new solution that works for both business and society, and a simple framework to put it into practice – placing purpose at the centre of business. He will draw on large-scale research, real-life examples across a range of industries and his new book Grow the Pie: How Great Companies Deliver Both Purpose and Profit.


Alex Edmans – Professor of Finance at London Business School and Academic Director of the Centre for Corporate Governance.


What is a responsible business? Traditional thinking is that it’s one that sacrifices profit for social outcomes. But while it’s crucial for companies to serve society, they also have a duty to generate profit for investors – savers, retirees and pension funds. Based on the highest-quality evidence and real-life examples spanning industries and countries, Alex will practically show that it’s not an either-or choice – companies can create both profit and social value.


Panmure House, 4 Lochend Close, Edinburgh EH8 8BL

* Limited seats available *